They have become sought after by motor-racing fans and watch collecting enthusiasts ever since. There have been many variants of the Carrera launched since the original model of 1963.
The original Carrera launched was manually wound, highly resistant to shocks and had an easy to read dial.
It was designed specifically for drivers and motor-racing enthusiasts. The grandson of the founder, Edouard Heuer, began work on the Carrera Chronograph back in 1963. One man who has been at the centre of the Tag Heuer paradigm is Jack Heuer. The Carrera Chronograph was named after the Carrera Panamericana Mexico Road Race. The “Carrera” name, now part of watchmaking lore, came to fruition in 1964. Yet, the history of Heuer and cars can be traced to the “Time of Trip”, the first aeroplane and automobile dashboard chronograph which was introduced in 1911. My predilection for luxury names was piqued, a trait I have retained to this day. I soon learned this sponsor made watches. But most of all, I remember one word on the front of the cockpit, Heuer. I can still vividly remember the yellow Agip decals on the body of the Ferrari and the name, Goodyear, adorning the front wing. Lauda won the race and went on to win the World Championship later that year. It presents no small feat to the most accomplished drivers, even in the dry, but this race began under rainy conditions. I recall his blood red Ferrari 312 T, negotiating the arduous track at Monaco in 1975. I am reminded of when I was a young boy, my hero was Nikki Lauda. He has noticed the sponsors names which adorn Jenson’s racing suit and he knows which brand of watch he wears, a Tag Heuer. WRI2 ALL RIGHTS RESERVED I have noticed my son is brand aware. Jenson has spent recent years behind the wheel of a shimmering silver and red Vodafone McLaren Mercedes, often tasting the sweet smell of success along with the refined flavour of Mumm Champagne. Button is both, magnanimous in victory and gracious in defeat a worthy role model for a young man. He admires Jenson Button, the quintessential English Formula One driver. However, is the watch a worthy tribute to the living legend that is, Jack Heuer? There could be no more fitting tribute to celebrate the 80th birthday of the man whose creativity spawned the Carrera than a limited edition timepiece, the TAG Heuer Carrera Calibre 17, to commemorate the event. Brushing the barriers with a Carrera on your wrist
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